1. Ignoring Google's Title Length Limits
Not a few bloggers write titles that are too long so that the title is cut off in search engine search results. As a result, the title that looks less attractive to visitors.
The way to overcome this is actually quite easy. You only need to write a title that is not too long but still contains what you want to say.
You can also use the Yoast plugin or the SEO All in One SEO Pack if you use the WordPress platform.
With this plugin, you can create two versions of your title (one for search engines and one for visitors).
The title for search engines is a maximum of 60 characters while the title for visitors is not limited.
Examples of headings for visitors:
Here's an Easy Way to Become a True Gentleman in the Eyes of Women (64 characters with spaces)
Crazy! 10 This Sophisticated Laptop Turns Out to be Sold at Very Cheap Prices (70 characters with spaces)
Examples of titles for search engines:
Easy Ways to Become a True Gentleman (43 characters with spaces)
10 Sophisticated Laptops at Low Prices You Must Buy! (58 characters with spaces)
With this plugin, you can create a fairly long title without having to think about the results in search engines.
But try to stick to the correct rules so it's easy to read. You can also add sweet words to grab the reader's attention, so the impression isn't monotonous.
2. Using a period at the end of the title
If you've used a period at the end of your title, don't do it again from now on. It's a mistake you don't have to make.
It is better to use a period at the end of a sentence, not for the title.
Examples of using true and false periods:
How to Make SEO Friendly Posts. (wrong because at the end of the title is marked with a period)
How to Make SEO Friendly Posts (true because there are no dots)
Then what if the period is in the middle of the title?
My advice, replace the period with a comma to make the title more readable. However, if it is deemed necessary, the use of a period in the middle of the title is fine.
Most importantly, the title that you make does not look strange and difficult to read.
3. Ignoring the Question Mark in the Title which is a Question
Writing the title is not always monotonous and that's all. A title can also be made in the form of a question. If the wording is right, then the title in the form of a question can be more interesting than usual.
However, many seem to underestimate this. The title in the form of a question is not even given a question mark.
Finally, the title seems ambiguous and unclear. There is no emphasis in the title even though it is only one punctuation mark. For that, try to pay attention to this very well.
Here's an example of an inaccurate title:
What is Singles
When do you get married
Why Humans Are Easily Baper
How to Erase Memories with Your Ex
And here's an example of a correct title:
What is Singles?
When did you get married?
Why is Man Easily Baper?
How to Erase Memories with Ex?
4. Using all capital letters
Errors when writing the title can be due to the use of inappropriate and careless capital letters.
This kind of thing will certainly make the reader uncomfortable, especially if the title uses all capital letters. That is a pretty fatal mistake in my opinion.
It is much better if the letters are big at the beginning of the letters, not all of them. Apart from being more pleasing to the eye, using titles like this also seems more relaxed and calm.
Example:
THIS IS THE LIST OF THE BEST FILMS THAT WILL BE SHOWN IN 2018
These 10 ARTISTS REALLY HAVE FANTASTIC AMOUNT OF WEALTH!
Correct :
This is the List of the Best Movies to Show in 2018
These 10 artists have a fantastic amount of wealth!
5. Using Excessive Words of Synonyms
The use of synonyms (meaning similar or the same) in writing the title is certainly a fatal mistake. Surprisingly, many bloggers make this mistake over and over again.
An example you can see below:
Seeking knowledge is an obligation for every Muslim
Tips on how to study properly and correctly
Methods and How to Memorize Al-Quran Quickly
Tips to Increase Website Visitor Traffic Up to 80%
Of the four titles above, there are several words that have the same meaning as other words. For example, 'tips' are similar in meaning to 'how-to' and the word 'traffic' is similar in meaning to 'visitors'.
If there are more than one synonymous words in a title, it will be redundant. It is difficult and confusing to read.
The titles should be written like this:
Demanding knowledge is an obligation for every Muslim
Demanding knowledge is an obligation for every Muslim
Tips for Studying Well and Correctly
How to Study Properly and Properly
How to Memorize Al-Quran Fast
Tips to Increase Website Visitors Up to 80%
6. Using Irrational Titles
You must have come across titles like this. Besides being difficult to read, an illogical title will make a different understanding. In essence, the title is not as acceptable to common sense as it should be.
Mistakes when writing this one title really disturbs the view of the readers because the grammar is really confused and sometimes doesn't connect with the topic.
Example:
This cool mall was created after relocating hundreds of residents' houses
Where did it go wrong?
It's actually easy. The subject of 'This Cool Mall' is an inanimate object so that it cannot divert 'people's homes'. The truth is that there must be additional subjects or changes in the group of words.
Correct example:
This cool mall was created after the government relocated hundreds of residents' houses
This cool mall was created after hundreds of residents' houses were relocated by the government
Is that clear?
So, as writers, we shouldn't underestimate this. Wrong writing will cause a difference in meaning.
7. Using Incorrect Language Elements
Errors when writing the title can also be due to the use of language elements that are not correct.
This language element is usually influenced by the use of English 'where' or in Indonesian 'where'. Confused? Let's look at an example below.
Wrong example:
The Website Where He Learned Internet Marketing Is Now Progressing
GuideIM is a blog where you can learn internet marketing
Correct example:
Website Where He Learned Internet Marketing Is Now Progressing
GuideIM is a blog where you can learn internet marketing
8. Putting words that are already using the plural form
According to the Big Indonesian Dictionary itself, a plural is a form of a word that states more than one or many. In fact, you can tell this very easily.
For example, teachers or teachers is the plural form of the word guru.
In addition, this usage can also have different meanings if you add one subject word. For example, 'a blogger' is singular while 'blogger' is plural or more than one.
I often encounter mistakes when writing titles using plural words, this of course must be properly straightened out.
Here's an example of a wrong title:
17 Kinds of Digital Cameras That Are Hitzing in 2017
List of the Latest Collection of Jokowi Articles of 2017
10 ways to get a loyal partner and rarely cheat
Correct example:
17 Digital Cameras that are Hitzing in 2017
Types of Digital Cameras that are Hitzing in 2017
List of Latest Jokowi Articles of 2017
Collection of Latest Jokowi Articles of 2017
10 Ways to Have a Loyal and Romantic Mate
Ways to have a loyal and romantic mate
9. Using Inefficient Word Groups
As we know, word groups play an important role in a title. If there is a word group that is less efficient, then you should just remove it or replace it with another word that has the same meaning.
Examples of incorrect titles:
ITB Students Do International Scale Computer Network Testing
1000 Students of SMK Negeri 1 Banyumas Register for the SBMPTN
Examples of correct titles:
ITB Students Test International Scale Computer Networks
1000 Students of SMK Negeri 1 Banyumas Register for the SBMPTN
10. Using Incompatible Titles
The meaning of non-parallel titles is titles that do not have the same form. If the title is read it will feel strange and awkward.
Wrong example:
Trusted and Guaranteed Quality Article Writing Services
The Fast and Most Effective Way to Master English
Correct:
Trusted and guaranteed quality article writing services
The Fastest and Most Effective Way to Master English
The Fast and Effective Way to Master English
Conclusion…
We can conclude that writing a title does require special attention. There must be a special guide for making good and correct article titles.
In addition, we are also required to make an attractive title so that many visitors read our articles.
Well, at least by knowing the mistakes when writing the article title above, you can be more careful in using vocabulary.
Actually, there are still some mistakes that I often encounter, but some of the examples above seem to be a brief overview for you.
Post a Comment
Post a Comment