Advantages and Disadvatages Of SEO

This article is one of the most important articles in the world of search engine optimization for blogs. There are two main methods for Internet Marketing traffic: SEO (Search Engine Optimization) and PPC (Paid per Click).

SEO Advantages

One of the main advantages of SEO strategy comparing to PPC is that users are more likely to click on organic search results that appear on the first page rather than the paid listings. The conversion rate for SEO organic listings is much higher than for PPC listings as users trust natural listings more due to the fact that they cannot be bought or less likely to be manipulated

More importantly, SEO not only bring you traffic, it gets you targeted traffic. People who use search engines are looking for something by definition so there is no direct interruption like other medias.

In addition, With SEO you’re able to tailor your message that you deliver to users based on the keywords that they actually use to search. These days Google and other search engines allow you to get more than one page listed on the first page of search results you can deliver two messages at once.

The results of organic SEO campaign are more permanent that pay per click. SEO delivers a massive long term return on investment if you use the right strategy. In pay per click the results stop immediately at the end of the campaign whereas in organic listings the rank remains stable.

SEO Disadvantages

Organic SEO is often a time consuming task which often takes months to achieve. PPC advertising, on the other hand, is a much quicker way to get results. It is more useful when short terms solutions are needed.

In addition, SEO results can be unpredictable so Dependency on SEO can be risky. Seasonal variations do exist and search results do fluctuate over time. SEO needs to be maintained on regular basis in the first few months and results will do become more stable over time.


The best solution is to combine both strategies. In the long term SEO is always the most cost effective way to build your business and receive targeted traffic, but you should also use PPC strategies after careful analysis of ROI. It is important that you focus on testing and conversion of your PPC campaign.

One Last note, it is recommended that you don’t do SEO at the exclusion of other marketing channels. The goal is to optimize every part of your business and think in long term strategic terms.
Hi, myself Tahir Hassan, the founder of this blog. Being a good student I love blogging, as I'm passionate about it. Blogging provides me with a better space to put all my knowledge and experiences so that my visitors can get the benefit of it.

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